You write
Say or type a few lines about your day. That’s the only habit Ego asks of you, and skipping a day breaks nothing: there are no streaks.
In private beta
A council of you plans your week.
Ego gives the parts of your life a voice. Your alters read what you write and see where your time goes. They debate, they vote, and each idea that passes lands on your calendar as a block, with the steps written out.
Opens an email to support@theego.org. We’ll reply with your invite.
- iPhone only for now
- First week free, then $9.99 a month
- Only speaks when it helps
How it works
You write. They debate. It lands on your calendar.
Your council debates
Each alter guards one part of your life — your body, your craft, your money. They read your journal, your goals, your places and when you’re busy, then propose ideas and vote. It all happens without you: there’s nothing to watch or review.
It lands on your calendar
A passed idea becomes a block: a real free slot, at a real place, with the steps written out. Do it, or remove it. That’s all you ever have to do.
Quiet by design
Staying quiet is the default.
An alter only proposes an idea when your own data shows strong evidence it moves one of your goals forward. A bad day isn’t a reason. A habit you already keep isn’t either. Before every change, we test the council on made-up lives: it has to act on real evidence, and stay silent without it.
0 gym visits in 10 days, “I keep skipping” ×3acts
Goals on track, habits already bookedstays quiet
One annoying meeting, nothing tied to a goalstays quiet
“Money is tight”, but no skills mentionedasks first
What Ego does
Small surface. A lot going on underneath.
Plans you can just start
No more “brainstorm income ideas.” Every block is numbered steps with the specifics filled in — the site to check, the reps, the minutes. Exercises come with a Show me link to watch how.
- 15 min: look up Spanish tutoring rates near you on Wyzant
- 10 min: draft a one-page flyer with your hours and price
- 5 min: message the two parents who asked after class
Your alters
Name a voice, give it something to fight for. Add, pause or edit them any time.
Places, remembered
Ego learns where you spend your time. Businesses get their name from the map; it only asks you about the rest — on a little map, so you remember.
Where is this? · Near 3580 18th StPlans around your energy
If you allow Apple Health: steps and hours of sleep. After a short night, the next morning stays light.
It learns
What you finish, what you skip, what you push back on. The next plan builds on the last one.
- Evening run, 20 mindone ×2
- Morning journalingskipped
Questions, rarely
When an alter needs to know something to help with a goal, it asks — one question at a time, never more than one a day. Your answer goes into your journal.
Disagree
Tap Disagree? on any block and say why. The alter that proposed it answers. If you’re right, it takes the block off your calendar.
Notifications that respect you
A short brief at 7:00 with today’s blocks, and “How did it go?” when one ends, with Done right on your lock screen. Your plan on Sunday evening and a letter from your council on Monday morning. A reminder at 20:00 only on days you haven’t written. And now and then, a heads-up when an alter spots something or calls the council. That’s everything it sends: no streaks, no badges, and you can turn it all off in your iPhone’s Settings.
Privacy
Your life, handled carefully.
Your calendar stays yours
Event titles and details never leave your phone — only when you’re busy.
Two numbers from Health
Steps and hours of sleep, only if you allow it. Never used for advertising.
Location, with an end date
History is deleted after 360 days. Places you name stay until you delete them.
AI only after you agree
Ego asks before anything is sent to its AI, and nothing you share is used to train AI models. What goes to the AI
No ads, no selling
No advertising, no data brokers, no tracking you across other apps.
Gone when you say so
Settings → Delete account, and everything goes with it.
What does it cost?
$9.99 a month or $69.99 a year (about $5.83 a month) in the US. The App Store shows the price in your own currency before you buy. The first week is free: you’re charged on day 8 unless you cancel before then in your iPhone’s Settings → your name → Subscriptions. Cancel any time and you keep access until the period you paid for ends. Apple handles payment and refunds.
What exactly goes to the AI?
Stays on your phone: your calendar’s event titles and details, and everything in Apple Health except daily steps and sleep. Sent, only after you agree in the app: what you write, your goals, the places you spend time and for how long, when you’re busy and, if you allow Apple Health, your daily steps and sleep. It goes to an AI service from another company, only to run your council, and isn’t used to train AI models. Ego keeps your data on its server so the council remembers you; the council can’t work without it, so the way to stop it is Settings → Delete account, which erases everything. The privacy policy has the details.
Do I have to write every day?
No. Say or type a few lines when something happens; a voice note works. Skip a day and nothing breaks. The 20:00 reminder only comes on days you haven’t written.
Is Ego a coach, a therapist or a doctor?
No. Your council’s ideas are AI-generated suggestions to help you plan — not medical, mental-health, financial or professional advice. Check with a professional before changing your exercise, sleep or diet, especially if you have a health condition. Ego is not for emergencies: if you’re in crisis, call your local emergency number — in the US, call or text 988.
Why haven’t my alters proposed anything?
That’s on purpose. They wait until there’s real evidence — a few journal entries, or a week of places. Write about something specific (your back, your side project, the gym you keep skipping) and they’ll have something to work with.
Will it change my existing calendar events?
No. Ego only adds its own blocks in your free time, and only removes blocks it created. Everything else is untouched.
Do I have to allow location and Apple Health?
No. Without them the council knows less, so its plans are less specific — but everything still works from your journal and your calendar.
Can I take my writing with me?
Yes. Settings → Export my data gives you a PDF of your journal and your council’s ideas.
Is there Android?
Not yet. Ego is iPhone only for now; Android is on the list.
Let your council plan next week.
Email us for an invite. Your council plans every Sunday evening, or right away when you ask.
Ask for an inviteOpens an email to support@theego.org. We’ll reply with your invite.